CEC landscape architects were commissioned in 2014 to produce a Landscape and Visual Impact Assessment to accompany proposals for an extension of the famous Jamaica Inn.
The Jamaica Inn lies centrally within Bodmin Moor in the village of Bolventor next to the A30 and is currently an operational hotel with associated facilities and landscape grounds. Yearly many visitors stop by on their way from or to Cornwall. Baseline analysis examined the site itself and the area within 3km, including landscape features, designations and characters.
Designations included the Bodmin Moor Area of Outstanding Natural Beauty (AONB), and Area of Great Historic Landscape (AGHV). CEC used landform modelling to generate a Zone of Theoretical Visibility (ZTV) to establish the areas that may have views towards the proposed development. These areas were visited and views analysed and recorded, where present. It was concluded that the development is acceptable in the given location and does not harm the purpose and quality of the AONB designation, does not unduly alter the landscape character and visual amenity and contributes to the long-term prosperity of the landscape by rejuvenating an existing tourism location.